Back in 1996, when Dr. Ran Midroni was commuting to work in Newmarket every day, he wasn't completely fulfilled. He loved practicing dentistry but living so far from where he worked was taking its toll. It wasn’t so much the distance that was the problem but, rather, the feeling of living two lives. “I wanted to work and live in the same area," says Dr. Midroni, who realized that servicing the community you live in has real value for everyone.
So he knocked on the door of a dental office near his home on Eglinton West between Avenue and Bathurst and asked the dentist working there if he’d consider renting out space. He was well-respected in the neighbourhood and, Dr. Midroni recalls, "he’d had lots of offers and turned them down, but somehow, we connected."
With not a single patient of his own, the new dentist on the block rented the back room, printed flyers and handed them out in the area. The good old-fashioned publicity worked. In just four years, he was up to 300 patients and his practice was growing so fast, it was time to move.
