What do you think of when you hear the word hula hoop – a children’s birthday party? A vintage ad from the '60s with smiling women in poodle skirts and pin-curls gracefully swinging their hips side to side?
Perhaps. But if you’re a music festival fanatic, or have every been to a full-moon party, perhaps your idea of hooping is a little different. How about lean, strong women in creative costumes performing inspired dance moves as a sturdy and sparkly hula hoop seems to travel effortlessly up and down their body? This is the new pop-culture image of hula hooping. What began as a modest party game has evolved into serious play and a surprising fitness trend – and Sugar Hoops, Toronto’s preeminent hooping studio, is throwing the party.
